October 16, 2015

Never. Give. Up. A story of resilience from Redbull Rampage 2015

Red Bull Rampage, an invitation-only mountain bike event held every year in the desert just outside of Zion National Park in Utah, is an incredible display of human ability to say the least - even in its dull moments. However, yesterday something occurred that was rare even by Rampage standards - Nicholi Rogatkin had the most epic crash in Rampage history and got up to finish his line.  

He didn't let fear or pain stop him (although medically speaking he probably should have sat down for a moment).  He challenged himself to see what he was really made of.  We respect that kind of heart - that's what we call Finding Your Stride.  Check out the video: 

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